To my time constraints, there were no final student presentations in my post on the chapter in the Good Prodcts, Bad Products course entitled Symbolism and Cultural Values (Chapter 8). The students did submit individual assignments, which first of all asked them to choose a subculture of which they felt a part and then to choose the product that was most symbolic of this culture, choose the product that was most symbolic of them, and finally choose a product that was not at all symbolic of them. As I have been doing, I will link you to the student submissions from the 2010 class.
Governor bets big on gambling: Gov. Scott negotiated a shrewd $3 billion deal with the Seminoles which owns the Seminole Hard Rock Hotel Casino in Hollywood among other casinos in the state. Scott’s deal may mean a new casino in Miami Dade County, more slot machines in Palm Beach County and blackjack at Broward and Miami Dade racinos.
The big TV idea, the provocative headline or the right choice of talent was the key to unlocking brand fame in a world where advertising was first and foremost about interrupting an audience. But for many marketers that playbook is being tossed aside. The conventional order putting distribution strategy at the end of the process is being flipped.
Before BJ got famous, him and his boys used to go around the Big Island and crash parties. They would pick fights, surround a selected guy, and let BJ (a world champion in Jiu Jitsu at this time) beat up on some drunk and unsuspecting partier. He did that to a buddy of mine.
Argentina, Canada, France and Singapore each earned one. Golds went to Publicis’ Saatchi Saatchi, Los Angeles, for “Dog,” a spot for Toyota that shows a dog chasing a parked Celica because it looks so fast; to Crispin Porter Bogusky, Miami, for “Focus on the Positive,” a musical number for the Florida Department of Health; and to “Shade Running,” another spot from the Nike “Play” campaign. Golds went to Bartle Bogle, part of Bcom3, for Xbox “Champagne” and Levi’s “Odyssey”; to Interpublic’s Lowe, London, for the latest installment of the shop’s “Reassuringly Expensive” campaign for Stella Artois and for a Reebok spot titled “Sofa,” in which a man’s couch tries to keep him from exercising; to Wieden Kennedy, London, for a campaign for Frisk Mints; and to Saatchi, London, for a controversial spot featuring an oversexed dog for Club 18 30 and a chilling, animated PSA for the National Society for the Prevention of Cruelty to Children..